Aspire to Sell More Luxury with Starwood Hotels & Resorts Luxury Portfolio


Chris Austin
Vice President
Global Retail Leisure & Luxury Sales
Starwood Hotels & Resorts

We all aspire to luxury in our lives! And I wanted to be sure you were aware of the depth, breadth and unsurpassed quality of the Starwood Hotels & Resorts luxury portfolio for your customers on those special occasions! We are, in fact, the largest provider of luxury accommodations across the globe.

In the last two months, our luxury portfolio has been recognized by your peers with top honors! Our incredible St. Regis Bora Bora Resort once again won best luxury hotel worldwide at the recent Travel Weekly Readers’ Choice awards and was recognized just last month as the Best Hotel/Resort Worldwide at the new Travvy Awards voted on by the readers of Travel Pulse. Starwood was also recognized as the Best Hotel Chain in the World and the Best Luxury Hotel Chain in the World.

We have some new properties in our luxury portfolio to share!

Boasting views of the Kremlin, Red Square and downtown, the brand new St. Regis Moscow Nikolskaya offers a unique setting to explore the city. Combining a rich heritage with contemporary features, the building dates back to the 1870s. A selection of the 210 spacious rooms and suites offer balcony views over major landmarks as well as of the stunning interior courtyard.

Now accepting bookings for arrivals beginning March, the St. Regis Istanbul is opening in the heart of the city’s cultural and shopping district, Nisantasi. Encompassed by the very best of the city’s culinary and art offering, the hotel is just steps from attractions such as Macka Park, Taksim Square and the Bosphorus.

The unique four bedroom Katara Suite at the newly opened Excelsior Hotel Gallia, a Luxury Collection Hotel, is one of Italy’s largest at 1,000 square meters. For an authentic Italian experience, arrange a private Chef’s Table, learn to cook in the private kitchen or let the expert sommeliers show your guests around the wine cellar.

And for your Hawaii bound customers, The Royal Hawaiian, A Luxury Collection Resort, is undergoing extensive renovations. All oceanview accommodations feature the most premier views in Waikiki, overlooking the world famous Diamond Head and Waikiki beach.

Be sure to visit us at SPGPro.com to learn about the entire portfolio of more than 1,200 hotels and resorts around the globe and to keep up on all the news. If you are not yet an SPGPro, view this video to find out more today. http://www.starwoodhotels.com/preferredguest/about/index.html?directoryId=spgpro&categoryId=brand.overview

If you have not yet signed up or transitioned your StarwoodPro account to SPG Pro, please do so today because I promise you are missing out. We estimate that at least 70 million Starpoints® will be earned by travel professionals through our new loyalty program this year. That is a lot of free nights, free flights and SPG moments in the future for our travel professional partners.
In addition, you will gain access to our low STARPRO rates. So you can book discounted travel at our properties to experience them for yourselves. Last year more than 37,000 room nights were booked by travel professionals on our STARPRO rate plan.

Remember, we have plenty of learning opportunities for you to continue to grow your product and destination knowledge. Our professional learning options include nearly 20 destination immersions for you to better understand the global marketplace, and these will continue to expand this year. We are simply growing our rewards for you and expanding our partnership with the travel professional community.

Please visit us today at spg.com/pro and be sure you are earning your rewards for entrusting your business to us!

Chris Austin
Vice President, Global Leisure & Luxury Sales
Starwood Hotels & Resorts