Chris Austin
Vice President Global Leisure & Luxury Sales
Starwood Hotels & Resorts


Starwood’s ProLearning Now Offers
More Than 25 Destination Immersions

Starwood Hotels & Resorts expands its portfolio of destination immersions for travel professionals with the launch this month of new modules for Colombia and Peru. Both modules offer destination content, transportation information, full property details for all Starwood hotels in each country and story selling examples to help travel professionals better qualify and satisfy their customers.

“The Starwood global footprint continues to grow and each of our brands expands its portfolio around the globe. We need to continue to grow our destination immersion portfolio to help all of our travel professionals and meeting planners better understand our global offerings for their customers,” said Chris Austin, Vice President, Global Leisure & Luxury Sales.

The Colombia module offers SPG Pros an overview of the destination options offered by Colombia, the only South American country with Pacific and Atlantic coastlines.

Specific chapters include: Bogota, highlighting the colonial and modern, capital and major epicenter of country’s culture and business; Medellin – known for its intense night activity and its traditional Feria de las Flores; Cali – musical and historical, capital of the department Valle del Cauca and cradle of rumba; and Barranquilla – dreamy, main city of the golden Caribbean coast.

Within each chapter SPG Pros will be introduced to the Starwood portfolio. Properties in Bogota include Aloft Bogota Airport, W Bogota Hotel, Sheraton Bogota Hotel and Four Points by Sheraton Bogota. Additional properties featured include; Four Points by Sheraton Barranquilla, Four Points by Sheraton Medellin, and Four Points by Sheraton Cali.

The Peru module will explore the many facets of the third largest country in Latin America. It offers chapters on main cities including: Lima, Cuzco, Paracas and Sacred Valley.

Properties highlighted in Peru include Tambo del Inka, a Luxury Collection Resort &Spa in Sacred Valley. This is the only hotel in Urubamba that has a private railway station to Machu Picchu. In Lima hotels include The Westin Lima Hotel & Convention Center, The Sheraton Lima Hotel & Convention Center and the Four Points by Sheraton Miraflores. In Paracas, the module highlights the Hotel Paracas, a Luxury Collection Resort And in Cuzco, the Pacalcio del Inka, a Luxury Collection Hotel.

Starwood Hotels & Resorts Worldwide, Inc. recently celebrated the one year anniversary of SPG Pro, its award-winning loyalty program for meeting and travel professionals. SPG Pro has revolutionized the B2B loyalty space as the first program of its kind to reward members across all segments for all business booked at Starwood, and provides customers with the opportunity to enjoy the benefits of SPG membership.

SPG Pro offers meeting and travel professionals the ability to earn SPG elite status, upgrades and Starpoints for B2B business booked at any of Starwood’s 1,250 properties around the world. Plus, any SPG member who books an eligible event, whether that’s a corporate business meeting, holiday party, wedding, family reunion or social event– regardless of if they are a professional meeting planner or not – will earn Starpoints and status for the business they influence.

Earn Rewards Twice as Fast

To celebrate this exciting milestone and the success of SPG Pro, Starwood launched the richest meetings and events promotion in SPG history: SPG Pro Double Double. SPG Pro Double Double offers members the opportunity to earn double Starpoints and double eligible nights toward elite status on meetings and events booked through December 31, 2015, for arrival by December 31, 2016. SPG Pro Double Double provides members with the opportunity to earn event rewards twice as fast at all 1,200+ hotels and resorts worldwide, across all 10 Starwood brands.

During the SPG Pro Double Double promotional period, registered members can:

• Earn two Starpoints for every $3 of eligible revenue spent on qualifying meetings or events

• Reach elite status faster by earning two eligible nights for every 20 consumed group room nights

Register and learn more at spg.com/double. Through SPG Pro, Starwood has the ability to reward customers through a comprehensive loyalty program for all their business, provide exciting bonus opportunities – like SPG Pro Double Double, better understand the businesses they influence, and deliver more personalized member experiences. To enroll in SPG Pro visit spg.com/pro.