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Become a Home Based Travel Agent Last month’s article shared 10 things that search engines really like, so this month we will explore things that
search engines really don’t like at all. Unfortunately, many web designers do not understand search engines and build sites that are pleasing to the eye rather than search engine friendly. Gaining high search engine rankings can catapult you into rapid success, so understanding the nature of search engine optimizations is critical to your future if you want to be successful on the web. Here are 10 things that search engines really hate. 1. Forget Framed Websites: While framed sites can be really cool, the frameset that creates them is like speaking Greek to search engines. First of all, the frameset takes thousands of characters to set up the framed site and search engines looking for keywords can’t find any. Then, the content that appears on the framed site actually reside on subsequent pages and are simply served to the frame set and while one can still optimize the pages served to the frame set, they simply do not carry the same weight. If search engine optimization is in your future, avoid framed websites. 2. Use Textual Links, Not Java: Using Microsoft FrontPage’s theme navigation system or other Java written links will cost you dearly. Not only can the search engines understand what the Java graphic is, they can’t see the link itself. Search engines hate it when they don’t know what is going on. 3. Flash is Really Stunning, but it Will Cost You Big Time With the Search Engines: Once again that Flash introduction to your website will cost you dearly. The search engine comes to you home page to find information about the keywords that your site is all about. Confusing them with a spectacular Flash introduction will only leave them unimpressed. If you must have a Flash into to your site consider having two urls. One for your Flash intro and the other for your website. You can link them so that visitors can bypass your Flash intro and bookmark your HTML website if they choose to do so.
4. Use Textual Links, Rather Than Image Maps: Everyone likes those cool image maps where you can click on a section of the picture to visit the topic of the image and then roll over to another part of the picture and click there for something different, but they will also cost you big time. Image maps are great design elements, but the search engines hate them. While the url for the link can be determined, there are no keywords for the search engine to evaluate leaving the search engine scratching its head. 5. Do Not Use Redirect, doorway or Forwarded Pages: Search engines hate it when they crawl a page only to be redirected to another page automatically. Once considered a trick to fool search engines, this tactic is now the kiss of death. Do not put up one-page websites optimized for certain keywords and then try to redirect the search engine to another website that utilizes a different set of keywords. It won’t work. 6. Do Not Try to Trick The Search Engines: Everyone has heard of the tricks one can pull on the search engines to fool them into thinking the site is more relevant. Here are some of the more common. a. Place your keywords in the smallest type and in the same color as the background of the website hundreds of times on a page so that the search engine will think the site is highly relevant to the keywords, but visitors cannot see them. b. Using unrelated keywords to the page’s content. By using the hottest keywords for the day, one can quickly rise in search engine popularity. Yet visitors immediately see that they have been duped and there is no benefit for the website other than a ton of page views. c. Duplicating websites will cost you big time. If Google finds a site with duplicate content, it will ban you from their searches. 7. Search Engines Hate Spam: Loading up your website with keywords simply to convince the search engines that your site is relevant to the keywords (spamming) will not work in the long run. The only way to gain keyword recognition is with density in your content. 8, Using Hidden Links: This technique involves placing hidden links (very tiny or invisible text links) on a home page knowing that search engine spiders will find them and index the source code. Once again, this is a technique that search engines hate. It’s much better to build a site map to accomplish the same objective. A site map is a page that lists links of all your Web pages on one page. 9. Using “Submission” Services: That company that guarantees that your site will be submitted to 10,000 search engines sounds great, but search engines hate them with a passion. The fact is that you may be ignored rather than crawled. 10. Irrelevant Links: While sticking a link to your site on every website you can think of sounds great, if they reside on irrelevant sites, the search engines will lower your ranking. You should only solicit links on relevant sites with high page ranks if you want to win over a search engine. Have fun with your page ranking. See you at the top.
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