Become a Travel Agent

AdSense Secrets Revealed!

Wow, I got a lot of response to my last article. I got comments and questions from every perspective, many of which were very basic leading me to believe that most agents have not considered affiliate revenues as a viable contributor to his or her overall revenue stream. This is indeed a major oversight on his or her part and awareness needs to evolve so that folks can understand the opportunity and how it can fit into his or her overall marketing plan. Here are some of the more common questions that I received that might be of interest to everyone.

It Doesn’t Make Any Sense to Send Visitors to My Website to Another Website. Don’t I Want Them to Stay?

This is at the very basis of the issue and manifests itself into comments like “I don’t want my clients seeing advertisements on the web” or “I don’t want my clients leaving my website” and so on. Look, whether you like it or not, clients know how to use Google and they surf the web looking for information. There is no way that you can prevent this from happening. In fact, I suspect that clients find a willingness to connect them with the best information on the web as a major positive and a reason to award business to the site that does it.

It is this simple. A client visits your web, evaluates your value proposition and either decided to make a purchase, return later or leave. This is no such thing as a client that logs onto your website and stays forever. Why not make some money when he or she leaves while at the same time giving your client options that might result in his or her completing their search?

The contextual ads that are presented on any given page of your website are from advertisers that are the highest bidders for the dominant keywords that appear on your specific page. Because they are the highest bidders, their content is likely to be very relevant to in the information that the visitor is seeking. The fact that they are choosing to leave your site validates the idea that they have not found exactly what they are looking for on your site. While you didn’t make a sale, you did create revenue from what would have otherwise been a visit that would have ended up with nothing to show for it.

AdSense Secret Revealed #1: Evolve an effective exit strategy for your visitors that will maximize your Adsense (or other affiliate program’s) revenue. Focus on click-through rates, yield and overall CPM rates to maximize revenues.

Why Would I Allow My Competition to Run Ads on My Site?

You don’t have to. Google AdSense offers a competitive ad filter that allows you to block ads that send traffic to your competitor’s website. If you enter “example.com” into your competitive ad filter it will block ads from appearing for “example.com, and www.example.com” and all subdirectories of the website.

AdSense Secret Revealed #2: Use the competitive ad filter to block the domain names that sponsor low paying ads.

I Am Currently Running a Google AdWords Campaign (Paying Around $5 per Click) Common Sense Tells Me Not To Pay To Get Them To My Site Just To Send Them Away.”

Look, if the visitor found you through a Google ad then they are highly responsive to contextual advertising and tend to make better users of AdSense. They are either going to find what they are looking for on your site or not. Why not subsidize your AdWords budget with AdSense revenue? You will be able to afford more clicks if you reinvest the AdSense revenue into your AdWords campaign to generate even more traffic. If you can maintain your current conversion ration (clicks to sales) you should be able to dramatically increase your overall revenues.

Google AdSense Secret Revealed #4: Expand traffic to your website by reinvesting your Google AdSense revenues into a Google AdWords keyword campaign.

“I Am Running Google AdSense, But Not Making Much Money.”

Managing AdSense revenues is a relatively simple task. It is a function of the traffic a site (s) receives, keyword optimization on each page, Ad design and layout, and the quality of the content that resides in a web.

Google AdSense Secret Revealed #5: Google gives you all of the answers that you could ever want to increase your AdSense revenue on their site. Visit https://www.google.com/support/adsense for tons of information and study Google’s “Heat Map” that gives you the most desirable (effective) zones for ad placement. By studying this heat map, I made one simple change to my AdSense program that increased my click-through rate by over 1%.

How Much Money Can I Make With Google AdSense?

Travel Agents are in a unique position to exploit opportunities such as Google’s AdSense program. The skill set that is required to organize and present complex and detailed research is exactly how travel agents have operated for decades. Travel agents have facilitated transactions between suppliers and consumers for years and while the format for the core element enabling travel agents to generate meaningful incomes has changed over the years, the core value proposition travel agents bring to the party has not.  Consumers wanting to purchase from suppliers directly on the Internet represent an unbelievable opportunity for those agents that are able to make the shift to a new paradigm created by the development of contextual advertising. Six figure incomes are commonplace in this new environment.

Google AdSense Secret Revealed #6: If you can invest the time and funds to learn the skills required to evolve web content, your existing skill set can create meaningful additional revenues that may dramatically enhance your overall profitability. Visit www.HomeBasedTravelAgent.com and sign up for the e-newsletter to continue the conversation.

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ALL NEW!
STUDY COURSE
April, 2007 Edition
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A complete Independent Study Course for starting a home-based travel agency is now available for shipping. This is a professionally edited new book that will help you get started in record time. 

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April 2007 Edition
Available NOW!

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ALL NEW
WORKBOOK

Finally a comprehensive workbook companion to the Study Course. This workbook, start-up check list and test will make starting your own home-based travel business easy. If you plan on starting your business soon, be sure to purchase the workbook companion to the How to Start a Home Based Travel Agency Independent Sturdy Course.

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