The Travel Blog Project
100 TRAVEL AGENTS BLOGGING AND SOCIAL MEDIA MARKETING FOR 100 DAYS

By George Oberle

Travel Agents are the most powerful marketing force in travel. Yet, the game has changed and agents know it. Marketing travel is now a multi-channel effort that includes blogging, social media posting, your website and email marketing all in the effort to brand YOU online as a travel expert in your niche.

The Travel Blog Project is now live and looking for 100 or more travel agents to participate in a 100 day blogging and social media marketing effort. Participating in the Travel Blog Project is free, but means a commitment of 15 minutes per weekday branding yourself online as a travel expert in your niche through blogging, social media posting, email campaigns and search engine optimization of your website=

Many travel agents are either unsure how to get started branding themselves online or lack the discipline or creativity to post on a regular basis. The Travel Blog Project will provide the structure, consistency, themes and posting ideas to help travel agents become better online marketers.  Each weekday participating agents will receive "The Daily Post" which will provide the theme of the day to create four or five sentences around and then post on your own Blog, Facebook fan page or Twitter.

George Oberle, founder of the Travel Blog Project stated “The travel agent industry is once again at a turning point. Suppliers are questioning the power of travel agents to adapt to new online marketing channels in the effort to generate sales. Yet, travel agents have an incredible opportunity to sell ‘better travel’ simply by telling their story consistently through posting on their blogs, social media sites and monthly email campaigns.”

The Travel Blog Project is a collaborative online marketing effort for travel agents. We will all benefit from each others’ experience by posting successes and failures in the Blog Project’s Knowledge Bank. We will individually and collectively develop travel agent best practices for generate sales using the Internet and social media. Success will be measured by the number of leads, new email addresses and web traffic to the agent’s blog and website.

Participation in the Travel Agent Blog Project is FREE! Travel Agents must have or be willing to create a Blog, Facebook business fan page, Twitter account and spend at least 15 minutes per weekday posting to them. To sign up for the Travel Blog Project, visit www.TravelBlogProject.com