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How to Start a Home Based Travel Agency Study Guide

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Selling Cruises,
Don't Miss the Boat


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Home Based Travel Affiliate,

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Marketing and Sales Prescriptions for Today's Economy & Beyond

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Become a Home Based Travel Agent
Become a Home Based Travel Agent

Become a Home Based Travel Agent

VOYAGES TO ANTIQUITY
Extraordinary Experiences and Value for Guests
Extraordinary Opportunities for Travel Agents
By Mitch Schlesinger

Voyages to Antiquity, the new cruise line introduced by Orient Lines founder Gerry Herrod, provides the opportunity for travel agents to earn significant commissions, while offering their clients innovative destination experiences and incomparable value

The new line focuses on Mediterranean itineraries that trace the “cradle of civilization” cultures (Romans, Egyptians, Greeks, Byzantine, etc.), calling at many destinations that the megaships of today can’t reach. “This is clearly a product that appeals to clients who appreciate a fascinating experience which provides the ultimate in enrichment, education, and fulfillment in a relaxed environment” said Mitchell Schlesinger, responsible for Sales Development in North America for Voyages to Antiquity.

Starting in May, 2010, the 9 itineraries, with 16 departures, are an excellent way for agents to solicit group business from organizations with an affinity for history and antiquities, adventure travel, archaeology, art, museum associations, religious organizations, and more.

In addition to group opportunities, Voyages to Antiquity is an excellent product for experienced travelers seeking extraordinary destinations and a greater cultural immersion. “We’ve heard from dozens of agents who are in contact with past Marco Polo guests and have received a warm response.” Schlesinger said. “It is extremely rewarding to receive so much positive feedback from agents based on the wonderful experiences we provided for their clients for so many years at Orient Lines.

The value starts with included shore excursions, gratuities for stateroom and restaurant staff, house wine at dinner, and special shore events like a private evening in the Doge’s Palace in Venice. “It is critical that agents clearly delineate for potential guests just how significant this value truly is” Schlesinger added. “Guests out-of-pocket expenses can be as much as $1,500 per person. Plus, with air add-ons available from Free to $199, a deluxe outside stateroom at around $6,500 per person is an extraordinary price for such an in depth experience. “

Best of all is the potential earnings for travel agents. “With all of the out-of-pocket expenses included in the cruise fare, agents are in essence earning their full applicable commission on shore excursions, gratuities, house wine at dinner and roundtrip air” Schlesinger pointed out. “At a base commission of 10%, earnings range from $700-$2,500 per cabin with potential to earn more with commission overrides available. Travel agents have struggled to earn meaningful commissions over the past several years. We recognized this and wanted to design a product that rewards them fully for their promotional efforts. As a small brand with limited consumer marketing budgets, our intent is to have virtually 100% of our bookings sourced through them.”

“I want agents with specific group opportunities to contact me directly at m.schlesinger@voyagestoantiquity.com.” Brochures can currently be requested at info@voyagestoantiquity.com. The website featuring online ordering, E-Brochures, and agent registration is still a few weeks away, but it is worth the wait as it will feature an array of agent friendly e-marketing tools, destination and enrichment information.
 



Mitchell J. Schlesinger
President
MJS Consultants
mjschlesinger@bellsouth.net

Mitchell Schlesinger has an extremely distinguished and diverse career in the travel industry, which began with learning to "Try Harder" at Avis Rent A Car.

He is very well known for his innovative and creative approaches in prominent roles as a marketing and sales executive in the cruise industry at NCL, Orient Lines and Costa Cruises.   This is highlighted by the industry's first ever network television advertising for the SS Norway, the brand development of "Cruising Italian Style" for Costa Cruises and a myriad of enhancements that positioned Orient Lines as the industry's "Destination Cruise Specialist".

As one of a select few cruise executives with in-depth experience in both the upscale worldwide destination and contemporary segments, Mitch brings unique perspectives to his analysis of industry trends and developments.  And throughout his career in the cruise industry, he has been an aggressive supporter of the travel agency distribution community, pioneering educational programs at each individual line at which he worked, through his involvement in marketing with CLIA, and participation roles at key industry learning programs including Cruise-A-Thon.

Mitch is currently President of MJS Consulting, providing a variety of strategic marketing and sales consulting services to clientele including cruise lines, travel agents, travel agent organizations and investment capital firms.  He also provides sales and marketing education to the travel agency community through his articles published in various trade publications.
 

 





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