An introduction to the book with comments by James G. Godsman, President of CLIA. Introduction to Selling Cruises, Don't Miss the Boat.

Chapter 2
The Cruise Industry, Unlimited Opportunity 

Growth in the cruise industry and the opportunity it presents. Cruise Itineraries, Unlimited Growth, Cruise Commissions, Large and Generous, The Cruise Industry, an Entrepreneur's Dream

Chapter 3
The Cruise Vacation

Cruises vs. resort based vacations. The on-board experience; entertainment, dining, ports of call, at sea, gambling, relaxation, and activities. Overall satisfaction. Cost comparison cruises vs. land based vacations.

Different sizes of ships. Different types of cruise experiences. Cruise commissions, overrides and group rates. Cruise destinations.

Chapter 5
The Cruise Fleet, The Major Cruise Lines

The major cruise lines identified. A look at their growth rate and Ships on Order. The mass market.

Chapter 6
The Cruise Fleet, The Luxury Cruises

The luxury cruise lines identified. Luxury cruise line per diems, The Luxury Market.

Niche cruise lines. The sailing cruise fleet. International specialty cruise lines. Riverboats and barges.

Obtaining proper licenses. Selecting a host agency, Choosing your business structure. Storefront or home-based? Your professional image.

Thorough information about CLIA. Thorough information about videos and training classes. Thorough information about CLIA’s "Cruise Counselor" certification programs.

Chapter 10
NACTA, The Cruise Agent's Association

Information regarding NACTA, The National Association of Commissioned Travel Agents, NACTA application

Chapter 11
Developing Your Client Files

The Cruise Vacation Questionnaire; Example of a Cruise Vacation Questionnaire; The Cruise Passenger Profile Form; Example of a Cruise Passenger Profile Form.

Need for supplier files, How to get information for your files. How to organize your supplier files. Cruise line files. Destination Files.

Why you need personal product files. Contents. How to use them.

Reading the brochure as a cruise client would. Reading it as a cruise seller. Using the brochure as a sales tool.

Description of reservation file. Example of a Cruise Reservation Form. The cruise reservation process from A to Z.

Chapter 16
Selling a Cruise Vacation

Consummating the sale using the various forms and skills.

What is a client? Initial contact and follow up. Reservation Confirmation Letter (sample) Cruise Document Letter and Document Check List (Sample)

Preparing for the reservation call. Sample dialog of making a cruise reservation call. After the reservation call has been made.

The CRS/GDS. Are reservations systems mandatory? Your home computer. Software.

Chapter 20
Developing Your Client Base

Developing your client mailing list. Prospecting for new clients. Using direct mail. Managing your client list. Relationship marketing with a contact management program.

Chapter 21
Cruise Newsletters

How to develop effective cruise newsletters. Post card newsletters. Mini newsletters. Specialized newsletters. Sample cruise newsletter

Chapter 22
Advertising Cruises

Newspapers, secondary publications, magazines, Yellow Pages. Co-operative advertising

Chapter 23
Cruise Promotions

Cruise days, nights or weeks. Special events. Travel shows. Bridal shows. Speaking cruises. Community networking.

Chapter 24
Cruise Marketing Techniques for the 21st Century

Notebook computers for mobility. Cruise videos. On-line forums and bulletin boards. The Internet. Your web site. Networking. Voice mail. Fax on demand. Marketing via fax and e-mail.

Chapter 25
Developing Cruise Groups

The group market defined. How to negotiate, cost, and operate group cruises. Promoting and marketing group cruises.

Chapter 26
Developing Your Cruise Sales

Recruiting quality employees. Building an outside sales force to sell cruises. Sample independent contractor agreement.

Chapter 27
Working With Your Suppliers

Developing a good working relationship with suppliers. Local reps/DSMs, how to work with them. Preferred suppliers and cruise consortiums. Trade shows and seminars. How to negotiate with suppliers.

Chapter 28
The Benefits of Selling Cruises

The cruise benefits. Potential tax benefits

Chapter 29
Cruise Lines, Trade Publications, & Other Contacts

Cruise Line contacts. Travel video suppliers. Trade publications, CruiseAgentDigest.com,.CruiseReviews.com, PortReviews.com, SmallShipCruiseReviews.com

Chapter 30
Nautical Terms and Phrases

BRAND NEW!
TURN YOUR
WEBSITE INTO
A VIRTUAL
MONEY MACHINE!!

If you have a travel website, you have to read this book. It will introduce you to more ways to make money than you can imagine.

Order it Now!
More Information

ALL NEW!
STUDY COURSE
April, 2007 Edition
Available NOW!

A complete Independent Study Course for starting a home-based travel agency is now available for shipping. This is a professionally edited new book that will help you get started in record time. 

Order it Now!
More Information
Table of Contents

April 2007 Edition
Available NOW!

Order it Now!
More Information
Table of Contents

ALL NEW
WORKBOOK

Finally a comprehensive workbook companion to the Study Course. This workbook, start-up check list and test will make starting your own home-based travel business easy. If you plan on starting your business soon, be sure to purchase the workbook companion to the How to Start a Home Based Travel Agency Independent Sturdy Course.

Order it Now!
More Information