Cheers to 2014


Chris Austin
Vice President, Global Leisure & Luxury Sales
Starwood Hotels & Resorts

To our valued partners in The Travel Professional Community, I simply want to say THANK YOU for all of your support throughout 2014 and to wish you a magical holiday season. All of your partners at Starwood Hotels & Resorts value this relationship. This year we were so excited to launch our latest initiative, SPGPro and to bring all of you even more potential for rewards when you do business with our brands. I promise our dedication and commitment to you and your customers will continue to flourish in the coming year!

We at Starwood are so grateful for the commitment the more than 50,000 travel professionals from 106 countries around the world have made to Starwood. The launch of SPG Pro this year demonstrated Starwood’s unwavering commitment to supporting the travel professional and the travel agency segment.

SPG Pro leverages the power of SPG, Starwood’s industry-leading loyalty program, while combining the best of StarwoodPro into one integrated offering. Remember you earn 1 Starpoint for every US$3 of eligible room revenue when you book leisure or business travel for your clients — and for any groups, meetings and events you plan with us. Eligible rate plans include retail commissionable rates booked via the GDS, CCC, Starwood web sites or Starwood property direct.

You also earn 1 eligible night toward elite status for every 20 group room nights or room nights you book for your clients. Elite status means more Starpoints and elevated benefits when you stay with us personally, including late checkout, room upgrades and more.

And please be on the lookout for bonus earning opportunities. In fact, from now through April of 2015 you can earn bonus Starpoints for leisure-group bookings. Here are those details:

•  A signing bonus of 1,000 Starpoints for every 10 eligible room nights booked, up to a maximum of 100,000 Starpoints (certain limitations apply).
•  1 Starpoint for every US$3 of eligible group revenue, up to 20,000 Starpoints per contract (in addition to what your clients earn).
•  Call your Starwood Sales Associate to book by April 30, 2015, for arrival by July 31, 2015.

We hope that in the coming year you will be redeeming your Starpoints for Free Night Awards without blackout dates, merchandise, free flights or get VIP access to exclusive experiences like amazing concerts and celebrity meet and greets — among many other redemption options. You could even gift SPG points, or use them to treat your clients perhaps to a wonderful spa treatment when booked at one of our resorts, what a great way to earn loyalty beyond reason.

Remember, we have plenty of learning opportunities for you to continue to grow your product and destination knowledge. Our professional learning options include nearly 20 destination immersions for you to better understand the global marketplace, and these will continue to expand in 2015. We are simply growing our rewards for you and expanding our partnership with the travel professional community.

Please visit us today at spg.com/pro and be sure you are earning your rewards for entrusting your business to us!

As we continue to grow our portfolio of properties and our global footprint, we are truly excited to also be growing the support and strength of our travel professional partners as well. Thank you for entrusting your customers to us and for continuing to engage with us! We look forward to welcoming each of you and your clients at one of our properties around the globe in the coming year! Keep supporting those who support you, I value every single hotel booking you make at a Starwood Hotel and Resort.

All the very best for the holidays and here’s to a very successful 2014 as trusted partners together.


Chris Austin
Vice President, Global Leisure & Luxury Sales
Starwood Hotels & Resorts