Avoya HBTA Top LB Jan 2018

Craig’s Tips to Help You Sell More Cruises


Craig Satterfield ECCS
“The Cruise Scholar

Foodies take note, culinary cruising is in the news again and here are some of the latest updates on the new dining options on board popular cruise lines!

Princess Cruises: Starting in October 2015, guests sailing on all 18 of the Princess Cruises fleet will have the opportunity to enjoy fresh new cuisine designed by Chef Curtis Stone, the Australian celebrity chef, cookbook author and television personality. Each day in the main dining rooms, Chef Stone will offer special dishes for you to enjoy plus a brand new signature restaurant called, “Share.” This eatery is dedicated to a dining experience that encourages connecting with others. Also brand new is Chef Stone’s take on the Chef’s Table which will include an enriching galley tour featuring Champagne and hors d’oeuvres. Chef’s Table guests will then be lead through the dining room to a special multi-course meal prepared by the executive chef on board to Chef Stone’s exacting standards. Read more about Chef Stone and share the news with your clients at www.princess.com/curstis-stone

Norwegian Cruise Lines: Food Network’s Iron Chef Jose Garces will be taking over two restaurants on board the line’s latest ship Norwegian Escape when she debuts in Miami in November. Chef Garces, who operates three famous restaurants in Philadelphia, will open “Bayamo” on board the Escape. The menu will specialize in seafood with a Latin twist! I believe this is the first restaurant operated by a superstar chef that also offers outside dining. Garces will also be responsible for “Pincho’s Tapas Bar” focusing on sharable small plates. A great place to stop for an afternoon snack with some wine in my book! But wait, there’s more. Cake Boss’ Buddy Valastro will have a bake shop on board; a wine bar operated by the Mondavi family, a branch of Tobacco Road, which has been an institution in Miami for years, and the first at sea location of Jimmy Buffet’s “Margaritaville”.

Oceania Cruises: The very first Chef Jacque Pepin cruise has finally been arranged and announced. Chef Pepin has been the line’s executive culinary director for many years. On November 1, 2016 Chef Pepin will host a 10 night cruise on board the line’s Marina sailing from Venice to Rome. Besides the breathtaking itinerary, the cruise will offer book signings with Pepin, special demonstrations in the ship’s beautiful culinary center, and epicurean enriched shore excursions.

Seabourn Cruises: This luxury line has partnered with three-star Michelin chef Thomas Keller to develop a series of signature items which are being offered on the menus fleet wide. Keller is well known for his restaurant, The French Laundry, in California’s Napa Valley. The Seabourn chefs have been working with Keller at his restaurant to perfect his dishes so they can present them to guests on board.

These specially designed dishes will be introduced throughout the rest of 2015. Also a dedicated Thomas Keller restaurant will be added to all the Seabourn ships throughout 2016. Cocktails haven’t been ignored at Seabourn either as they have engaged mixologist Brian Van Flanden to develop a menu of world class drinks as well as programs on mixology training and the history of spirits. The guests on these ships will be extremely well fed!

These are really tasty reasons to touch base with your clients to share these new culinary programs and develop some repeat clientele.