TPI September LB HBTA

Money Making Marketing Table Of Contents

Monay Making Marketing

Table of Contents

Chapter 1
Targeting Your Audience ………………………………………………… 1
Who is your next customer? ……………………………………………. 1
Identifying Your Target Market ……………………………………… 2

Chapter 2
The Power of Branding ……………………………………………………. 6
Your USP (Unique Selling Proposition) ……………………………. 6
Establish Your Brand ………………………………………………………. 8
Building Your Professional Business Card ………………………. 10
Promote Yourself …………………………………………………………… 12

Chapter 3
Marketing for Success ……………………………………………………. 15
Understanding Advertising ……………………………………………. 15
The Key to Suppliers’ Co-Op Funds ………………………………. 19
Relationship Networking ……………………………………………….. 22
Tactical Marketing Techniques that Produce Result ……… 25

Chapter 4
Making Your Website Work for You ……………………………… 34
Domain Names ……………………………………………………………… 34
Content, Content, Content! …………………………………………… 44
Promoting Your URL ……………………………………………………. 48

Chapter 5
The Internet as a Platform: Benefiting from the Web 2.0 Cultural Evolution ……………………………………………………………………………………… 52
Online Communities …………………………………………………….. 53
YouTube: Exploit the Opportunity ………………………………. 57
Blogging for Fun and Profit …………………………………………… 61
Google: Empowering Agents ………………………………………… 64
Global Commerce …………………………………………………………. 67

Chapter 6
Winning the Online Marketing Game ……………………………. 71
E-Marketing Lingo ……………………………………………………….. 71
E-Newsletters ………………………………………………………………. 74
Contextual Advertising Campaign …………………………………. 81
Profit from Affiliate Revenues ………………………………………. 87
The Rules of Viral Marketing ……………………………………….. 93
Tying it All Together …………………………………………………….. 97

Chapter 7
The Group Advantage ………………………………………………… 100
The Profit Potential …………………………………………………….. 100
Identifying Your Groups ……………………………………………… 101
Working With Your Supplier ……………………………………….. 103
Promoting & Marketing Your Groups ………………………….. 104
Nuts and Bolts of a Successful Group ……………………………. 105

Chapter 8
A Sea of Opportunities ………………………………………………….. 111
Profit from Niche Cruises ……………………………………………… 111

Chapter 9
Maximizing Productivity and Profitability in Challenging Times ………………………………………………………………………………………. 116
Establishing the Right Relationships ……………………………… 116
Using Your Time Wisely ……………………………………………….. 120
Think Positive! ……………………………………………………………… 127

Chapter 10
Re-energizing the Entrepreneurial Spirit ……………………… 135
Are You Really Committed to Growing Your Travel Business? ……………………………………………………………………………………… 136
Father Time …………………………………………………………………. 139
The ”Can-Do” Approach ……………………………………………….. 142
“Chicken Soup” Tips for an Attitude Adjustment ……………144

Chapter 11
Prescriptions for Home-Based Maladies ………………………. 149
The Balancing Act…………………………………………………………. 150
Getting it Done! ……………………………………………………………. 154
The Home-Based Parent Syndrome ……………………………… 156
Buried in Paperwork …………………………………………………….. 160
Where to Get Physical with Clients? ……………………………… 163
Losing a Client & Learning Lessons ……………………………….. 166
Cures for Common Distractions ……………………………………… 167

Chapter 12
101 Marketing Tips……………………………………………………….. 172