Cruise Planners December LB 2017

New Marketing Book For Home Based Travel Professionals

TomOgg200

Tom Ogg

Joanie and I love to write and have published several books over the years. We have just finished one that we are really proud of entitled “Money Making Marketing, a Travel Agent’s Guide to Financial Freedom” This book is a compilation of the best of the best ideas and strategies from the Travel Professional Community social community and leaves nothing to the imagination.

MoneyMakingMarketing400

This book is a “must read” for every travel agent that is marketing their services to consumers and will leave you with many actionable ideas. Here is a Table of Contents

Table of Contents

Chapter 1
Targeting Your Audience ………………………………………………… 1
Who is your next customer? ……………………………………… 1
Identifying Your Target Market ………………………………….. 2

Chapter 2
The Power of Branding ……………………………………………………. 7
Your USP (Unique Selling Proposition) ………………………. 7
Establish Your Brand ……………………………………………… 10
Building Your Professional Business Card ………………… 11
Promote Yourself …………………………………………………… 14

Chapter 3
Marketing for Success …………………………………………………… 17
Understanding Advertising ………………………………………. 17
The Key to Suppliers’ Co-Op Funds …………………………. 22
Relationship Networking …………………………………………. 25
Tactical Marketing Techniques that Produce Result ……. 28

Chapter 4
Making Your Website Work for You ……………………………… 37
Domain Names ……………………………………………………… 37
Content, Content, Content! ……………………………………… 47
Promoting Your URL ………………………………………………. 51

Chapter 5
The Internet as a Platform: Benefiting from the Web 2.0
Cultural Evolution ………………………………………………………….. 55
Online Communities ……………………………………………….. 56
YouTube: Exploit the Opportunity ……………………………… 60
Blogging for Fun and Profit ………………………………………. 64
Google: Empowering Agents ……………………………………. 67
Global Commerce ………………………………………………….. 71

Chapter 6
Winning the Online Marketing Game ……………………………. 75
E-Marketing Lingo ………………………………………………….. 75
E-Newsletters ………………………………………………………… 78
Contextual Advertising Campaign …………………………….. 85
Profit from Affiliate Revenues …………………………………… 91
The Rules of Viral Marketing ……………………………………. 98
Tying it All Together ……………………………………………… 101

Chapter 7
The Group Advantage ………………………………………………….. 105
The Profit Potential ……………………………………………….. 105
Identifying Your Groups …………………………………………. 106
Working With Your Supplier …………………………………… 108
Promoting & Marketing Your Groups ……………………….. 109
Nuts and Bolts of a Successful Group …………………….. 110

Chapter 8
A Sea of Opportunities ………………………………………………… 117
Profit from Niche Cruises ………………………………………. 117
Chapter 9
Maximizing Productivity and Profitability in Challenging
Times …………………………………………………………………………….. 123
Establishing the Right Relationships ……………………….. 123
Using Your Time Wisely ……………………………………….. 127
Think Positive! …………………………………………………….. 134

Chapter 10
Re-energizing the Entrepreneurial Spirit ……………………. 141
Are You Really Committed to Growing Your Travel
Business? …………………………………………………………… 142
Father Time ………………………………………………………… 145
The ”Can-Do” Approach ……………………………………….. 149
“Chicken Soup” Tips for an Attitude Adjustment ……….. 150

Chapter 11
Prescriptions for Home-Based Maladies ……………………. 155
The Balancing Act ………………………………………………… 156
Getting it Done! ……………………………………………………. 160
The Home-Based Parent Syndrome ……………………….. 162
Buried in Paperwork …………………………………………….. 167
Where to Get Physical with Clients? ……………………….. 170
Losing a Client & Learning Lessons ………………………… 172
Cures for Common Distractions ……………………………… 173

Chapter 12
101 Marketing Tips……………………………………………………….. 179

You can purchase a copy of the book at www.HomeBasedTravelAgent.com or at Amazon.com. I guarantee you will find the book essential to your 2014 marketing plans. If you have any problems ordering the book or would like a special quote on a multiple book order, just email me at TomOgg@aol.com. Enjoy!