Marilyn J. Macallair, Vice President Business Development
This Travel Professional Community is such a critical part of the travel industry today. You are professionals sharing and learning from each other as you grow your businesses and your customers. We, at Passport Online, are so happy to be an active part of the Travel Professional Community because it is our mission to support the travel professional with the best digital tools to successfully market and sell travel in today’s online/offline shopping environment.
As the leisure travel industry leader in delivering the most comprehensive solutions for all digital marketing to suppliers, travel agents and their consumers, we were just recently recognized with a national business award for our work with you, our travel agency partners. Our newest product, ESP Social Media Posting for Travel Agents, was awarded a Bronze Stevie® Award as the Business Development Achievement of the Year – Media & Entertainment, Hospitality & Leisure Industries & Services Industries.
The Stevie Awards for Sales & Customer Service are the world’s top sales, business development, contact center, and customer service awards. More than 1,900 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition. More than 100 members of several specialized judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging.
For the travel agency community, Facebook is a natural marketing tool because the majority of agency customers are engaged in social media. We know, however, that you don’t always have access to compelling content, the time or knowledge to post on your Facebook business page consistently. Through ESP, we are helping to create a consistent and engaging Facebook presence for our individual travel agency customers and we are proving to the industry that Facebook is a necessary part of your digital marketing plan. We are truly proud of the Stevie Award recognition and even more encouraged by the success our customers are seeing on Facebook as a result of our efforts.
Many members of the Travel Professional Community are now active customers and users of ESP and are seeing tremendous success with this product. Just over 1,000 individual business pages are active. Passport is posting engaging content including photos, quotations, questions, supplier offers and more on a daily basis. To date the product is reaching more than a half million consumers, growing rapidly each month. Engagement scores have risen steadily and consumer sales have been reported from many of our agency participants, based solely on social media posts. We will continue to make enhancements and grow our social media tools to support your businesses.
This social media solution is just a natural extension of our portfolio of products for your business. Passport Online provides vacation travel content from nearly 100 leisure suppliers to travel agency websites, and fully hosted website solutions to more than 6,000 travel agent businesses throughout the U.S. and Canada.
In late 2014, we updated our website solution to offer new designs, colors, templates and many dynamic new options for our customers. Our new product, Nexcite² is a fully hosted, customized website solution, with agency-controlled content from nearly 100 leading leisure travel suppliers, fully branded and personalized.
We also have a solution for host agencies. NexCite² for Host Agencies is a professional website program for hosts and independent contractors. It provides flexibility and control to the host and an individual website for each independent agent, with host-controlled content from nearly 100 leading leisure travel suppliers.
For agencies who already have a great website, we also offer a supplier content solution. VacationPort, our integrated online shopping tool, is a powerful leisure shopping engine and e-marketing program. It fully integrates into your website and gives you the tools to promote and market your website to your customers, with content you control from nearly 100 leading leisure travel suppliers.
You may have heard of us, and no we don’t do Passports! We do provide you, today’s travel professional, with the industry’s best passport online for your travel agency business!