Selling Cruises, Don’t Miss the Boat was first written in 1997 as the premier, non-cruise line sponsored book for travel agents on selling cruises. The book has been updated every year and this most recent update is more like a complete rewrite. This is a book by travel agents, for travel agents and you will not find it offered by CLIA or any cruise line because it reveals true opportunities for making money in the cruise industry, not how to sell more cruises so the cruise lines can make more money. While CLIA members are major players in the U.S. market, you will discover dozens of other non-CLIA cruise lines anxious to pay you handsomely.
Selling Cruises, Don’t Miss the Boat is a hardcore book that is of keen interest to those considering a new part-time or full-time businesses selling cruises, existing travel agents looking to open a cruise department or looking to increase their cruise sales and seasoned cruise professionals looking for new ideas and opportunities. By reading “Selling Cruises, Don’t Miss the Boat”, you will discover;
* Completely understand the opportunities in the Cruise Industry
* Discover why cruise vacations are so different than land vacations
* Uncover the various types of cruises, ships, itineraries, ports and understand the differences
* Find out how to start your cruise business from scratch for a minimal investment
* Find out the intricacies of setting up your operation (many forms are included in the book)
* Fully understand the perks of starting your cruise business
* Discover the secrets cruise professionals use to sell cruises from a cruise brochure
* Understand the automation and software you need to succeed
* Find out how to market cruises using technology, on-line, in newsletters, advertising, promotions, seminars, promotions and many other ways.
* Discover the technology you need to manage your client relationships and turn even casual inquiries into dollars
* Discover what associations to join and how to take advantage of trade shows, cruise seminars and cruise agent prices on cruises to increase your knowledge
* Discover how to build an independent sales force to rack up sales
* Understand how to find, solicit, book and sell special groups for maximum profit
Much, much more!!!
What People are Saying
“Both Tom and Joanie Ogg are the travel agent industry’s leading spokespersons and authorities on behalf of home-based travel agents.
Their education and training programs have raised both the professional level and the incomes of home-based agents.
The publication which follows represents ‘must reading’ for anyone who hopes either to open or to grow a profitable home-based travel agency – while enjoying the benefits of the wonderful world of travel”
“Tom and Joanie Ogg have a unique perspective from which they tell the truth. Having been travel suppliers, travel agents and leaders of independent agents, Tom and Joanie know what you need to know. This book is mandatory for all who are considering a career in travel. Buy it! Read it! Learn from it and start making money and having fun.”
William Maloney CTC
The American Society of Travel Agents
“The cruise industry is growing and changing at lightening speed. Tom and Joanie Ogg have made it easy with this book for a newcomer to set up their business and fully understand what it takes to become a professional in the field. It never ceases to amaze us that even those who are established can learn something from their material. To be a professional you need to follow one, or in this case two!”
Jim Terracciano CTC MCC
Nancy Terracciano CTC MCC
Cruises Do Come True LLC
“After deciding that we wanted to pursue a travel career we started investigating different books/resources on how we go about doing this from home. There are several books on home-based travel agencies, but we found that Joanie and Tom’s book gave us a step-by-step guide to starting and setting up our agency. Whenever we had a question we looked to the book first for answers and they were usually there. It is a great guide and is a ‘must have’ for anyone thinking about starting his or her own home-based travel business. ”
Janet Stephens MCC
Debra Kurtti MCC
Discover Tours and Travel
I received your book How to Start a Home Based Travel Agency yesterday and was absorbed in reading it until I finished late last night.
Thank you for a comprehensive guide on this topic.
I recently worked for a large agency in town – in fact I was hired 18 months ago to develop a new marketing strategy and increase sales for this company. I met all of my goals, but my commissions and rewards were slim pickings. I decided that I prefer determining my own pay structure, hours and rewards. (Having spent 22 years as the vice president for major international software) companies I was used to better compensation and rewards for my successes.
Since moving to Flagstaff, Arizona five years ago, I have found meaningful employment slim pickings. I have established a Bed and Breakfast (now three years old and thriving) and now I hope to compliment this endeavor with my own travel business. I love to travel and I thoroughly enjoyed setting people up on fantastic travel adventures.
I will use your book as a basis to help me establish my home based agency.
“Dear Joanie and Tom,
I want to take the time to say what a tremendous job I think you have done on the “How to start a home based Travel Agency.” I was excited to see the package in my mailbox; shipped so quickly! (thank you!)
The book is a wealth of information, that I know is going to aide in my success. One of my favorite parts being the forward with the surfing; being from San Diego myself, and having a 13 year old son ~ it really made me smile! On the more serious side, it is comprehensive, and exceptionally easy to understand for someone who has no industry experience. Making sense of all the different organizations and really laying the steps out ~ fantastic job!
I ordered my TRIP Kit; and am glad I made the right choice! (I was unsure when ordering it, but your book confirmed my choice.) I look forward to meeting you in November at the Cruise World and will let you know when I select my host. (that is still an area of confusion)
Hope you are enjoying your vacation and maybe catching some waves!
Independent Travel Agent
“Great!!!! I really enjoyed the first book. LOTS of useful information. I have been an agent for 5 yrs. Doing this from home for 3, and learned more from your book than I ever did through my agency or travel school. I actually received more support reading than from my manager. THANKS !”
Independent Travel Agent
Tom, I just received my copy of “How to Start a Home Based Travel Agent” and it is exactly what I was looking for. I wanted an easy to follow guide for starting my new travel business and your book is perfect. I especially like the chapters with all the detail on setting up my operation. It took the pain out of what would have been a time consuming effort.
OK, what is the next trend?
The new (April, 2013) edition is so complete that I am blown away. I am an established MCC and really appreciate the honesty and readability of this new version. The extent of the non-CLIA cruise lines is excellent. Congratulations!
Exotic Cruises and Tours