Avoya HBTA Top LB Jan 2018

SPGPros, Make Plans to Experience Our Hotels For Yourself!


Chris Austin
Vice President, Global Leisure & Luxury Sales
Starwood Hotels & Resorts

As I know that thousands of the members of the Travel Professional Community are already actively engaged as  SPG® Pros, I want to encourage you to take advantage of your biggest benefit and book some very discounted travel for yourself at one of our properties this summer season!

Our Starwood portfolio globally includes more than 1,200 hotels and resorts in more than 100 countries. We have developed STARPro rates for our travel professional partners so that you can truly experience our hotels for yourself and take some much needed rest and relaxation time as well. Our STARPro rates are the lowest industry rates available and are only accessible to SPGPros who have completed our loyalty and brands module. It is one of our biggest thank yous for taking the time to learn our brands.

If you are already an SPG Pro, visit spgpro.com today and log in to ProLearning and there you will be able to access the STARPro rates calendar and see if you can book some excellent Starwood travel plans for yourself. Last year more than 37,000 room nights were booked by travel professionals on our STARPRO rate plan.

If you have not yet signed up for SPG Pro, please do so today because I promise you are missing out.

SPG Pro leverages the power of SPG, Starwood’s industry-leading loyalty program. Our travel professional partners earn 1 Starpoint for every US$3 of eligible room revenue when you book leisure or business travel for your clients — and for any groups, meetings and events you plan with us. Eligible rate plans include retail commissionable rates booked via the GDS, CCC, Starwood web sites or Starwood property direct.

You also earn 1 eligible night toward elite status for every 20 group room nights or room nights you book for your clients. Elite status means more Starpoints and elevated benefits when you stay with us personally, including late checkout, room upgrades and more.

We estimate that at least 70 million Starpoints® will be earned by travel professionals through our new loyalty program this year. That is a lot of free nights, free flights and SPG moments in the future for our travel professional partners.

In partnership with Starwood, you can also help your clients make the most of their SPG membership and use their points for all kinds of fun and excitement while traveling.

We are always supportive of our partners in the travel agency community and our friends Joanie and Tom Ogg and their Travel Professional Community continue to be an incredible resource in engaging with the best and the brightest in the business.

Next month we will be visiting your webinar studios and sharing all the latest Starwood updates with you. I do hope you can join my colleagues  Jason Davidson, Sales Coordinator, and Jen Skarda, Marketing Manager, as they share Starwood’s latest efforts to reward and expand business with travel professional partners. They will cover new and exciting ways to be rewarded for all of your hard work with Starwood and how to increase your revenues and profit potential. Plus, you will learn about our world class brands and destinations across the globe so you can offer incredible options to your clients. We will also be giving away two MasterCard gift cards to live attendees!

Remember, in addition to the upcoming webinar we have plenty of learning opportunities for you to continue to grow your product and destination knowledge. Our professional learning options include more than 20 destination immersions for you to better understand the global marketplace, and these will continue to expand this year. We are simply growing our rewards for you and expanding our partnership with the travel professional community.

Please visit us today at spg.com/pro and be sure you are earning your rewards for entrusting your business to us!


Chris Austin
Vice President, Global Leisure & Luxury Sales
Starwood Hotels & Resorts