“Starwood Destinations” – Newest Module Highlights Thailand’s Five Distinct Regions and 12 Starwood Resort Properties


Chris Austin
Starwood Hotels & Resorts Worldwide, Inc.
Vice President
Global Retail Leisure & Luxury Sales

Starwood Hotels & Resorts is happy to share with our friends in the Travel Professional Community the first new destination concentration of 2013 for ProLearning– Starwood Destinations, Thailand Resorts. With the addition of this module, Starwood now offers nine destination immersions available at starwoodpro.com. As the global leader in luxury hospitality, Starwood is committed to helping its travel professional partners better explore the world’s offerings.

Thailand has so many different travel experiences and we at Starwood know that firsthand from our own property options. The Tourism Authority of Thailand is expecting to welcome 24.5 million international arrivals in 2013, and we believe providing our travel professionals with a real immersion in this destination is part of our responsibility as a global hospitality company. We know your customers are expanding their travel pallet and we want to help you create the best possible experiences for them around the globe.

The new StarwoodPro module offers an immersion in Thailand’s resort destinations covering all five regions in the Land of Smiles including Northern, Northeastern, Southern, Central and Eastern, with the exception of the capital Bangkok, which is due to be launched as a separate module soon. In this module, travel professionals are able to the discover rich cultural history of the Northern Thailand – from Chiang Mai, the country’s arts and culture hub with handicraft centers and artisan villages to Chiang Rai, the birthplace of Thailand’s rich cultural history and home to many hill tribes. Travel down South and gain insights into Hua Hin as the preferred destination for honeymooners and families, pristine beaches and diverse water-based activities along Thai Gulf in Pattaya and Koh Samui or Andaman Sea of Khao Lak, Krabi and Phuket. Travel professionals who complete this Thailand immersion will be able to better match Starwood’s 12 resorts in the five distinct destinations with their client’s travel interests through Starwood’s unique story-selling feature.

In addition, the Thailand module will offer information about Starwood’s Thai properties and their unique propositions so that travel professionals can make recommendations according to traveler interests. Participants in the module will learn about five Le Meridien properties including: Le Meridien Chiang Rai Resort, Le Meridien Chiang Mai, Le Meridian Khao Lak Beach Resort & Spa, Le Meridien Koh Samui Resort & Spa and Le Meridien Phuket Beach Resort. There are also three Sheraton properties featured in the lesson including: Sheraton Hua Hin Resort & Spa, Sheraton Pattaya Resort and Sheraton Krabi Beach Resort. Starwood’s Luxury Collection offers the newly opened Vana Belle, A Luxury Collection Resort, Koh Samui and The Naka Island, A Luxury Collection Resort & Spa, Phuket. Westin and W each have one property including The Westin Siray Bay Resort & Spa Phuket and the W Retreat Koh Samui.

Existing ProLearning destination modules have already been viewed by thousands of current StarwoodPros. If you are a StarwoodPro come visit us at starwoodpro.com and there might even be a nice surprise for opportunity for you! And if you are not a Pro, let’s make that happen today and then you too can experience our destination modules.

More than 36,000 travel professionals have completed ProLearning’s Loyalty & Brands module and are now qualified for STARPRO travel professional rates, bookable at starwoodpro.com and starting from just $69 a night. Travel professionals must be a StarwoodPro Loyalty & Brands graduate to gain access to the exciting new Starwood Destinations modules and other exclusive benefits.