Chris Austin
Vice President
Global Retail Leisure & Luxury Sales
Starwood Hotels & Resorts

StarwoodPro’s Anniversary Celebration
Leads to New, Exciting Loyalty Initiative

At  Starwood Hotels & Resorts we have been celebrating our travel professional partners all year long! We have been celebrating the five year anniversary of StarwoodPro, our travel professional portal launched five years ago to support the diverse and ever-changing travel professional community. We launched this initiative with you in mind. We wanted to be sure you had access to all the resources you would need to best qualify your clients and sell the right Starwood brand and destination for your customers.

The members of the Travel Professional Community have been an active part of our StarwoodPro community and we have shared our growth and development of the program with you through Joanie and Tom’s community over the years. Next month we will be taking our relationship with all of you to an even deeper level! We want to recognize your loyalty to Starwood Hotels and Resorts and we want to show you how much we value the opportunity to serve your customers as our guests.

Starwood Preferred Guest® (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. is breaking new ground in customer loyalty and personalization with the debut of SPG Pro, an all-new, comprehensive loyalty program for meeting and travel professionals.  Many of you help your customers manage their relationship with us and many of you are personal members of SPG as well. And now, that membership is going to provide you with rewards for your customers’ business!

StarwoodPro is becoming SPG® Pro on October 15, 2014. That means, in addition to the benefits you love, including the ProLearning training modules you can access today, and Starpro rates you’ll be able to earn and redeem even richer rewards at over 1,200 hotels and resorts worldwide.

Here’s what you can look forward to with SPG Pro — just make sure to link your accounts:

• Earn 1 Starpoint for every US$3 of eligible room revenue you book leisure or business travel for your clients — and for anygroups, meetings and events you plan with us.

• Earn 1 eligible night toward elite status for every 20 group room nights* or room nights you bookfor your clients. Elite status means more Starpoints® and elevated benefits when you stay with us personally, including late checkout, room upgrades and more.

• Redeem your Starpoints for Free Night Awards without blackout dates, merchandise, free flights or get VIP access toexclusive experiences like amazing concerts and celebrity meet and greets — among many other redemption options.

• Track your client bookings, personal earnings, progress to elite status and ProLearning history allin one simple account.

Plus, all your SPG Pro benefits combine with what you earn for your eligible personal stays, which means you earn rewards even faster. Now that’s a great benefits package.

Just make sure to link your accounts or enroll at spg.com/pro.

Today, B2B accounts for nearly 70% of Starwood’s overall room revenue and is comprised of corporate travel, meetings and events and leisure and wholesale travel.

SPG Pro is a compelling way for Starwood to reward our global customers, provide more personalized service on property and  really understand the totality of the business our partners influence and will help us extend our reach beyond our managed accounts to attractnewbusinesses, regional organizations and a next generation of travel professionals. New global travel patterns are driving more corporate, leisure and meetings business than ever before .

If you are not yet a StarwoodPro, I recommend you visit us today at www.starwoodpro.com and complete our Loyalty & Brands module. We want you to join the ranks of your colleagues, numbering more than 50,000 in 106 countries around the globe. This community of fellow travel professionals has unlocked access to a suite of benefits including our exclusive STARPRO industry rates. And throughout the year, with our ongoing anniversary celebrations, hundreds of them have won surprises and delights from us and from our individual brands.

Starwood is committed to supporting the travel professional and the travel agency segment.  Starwood is leading the current trend in global hospitality expansion and a global luxury expansion and we know how critical a successful travel professional is to our portfolio of nearly 1,200 properties in 100 countries around the world.

Thanks for making our brands part of your continued success. Please reach out to me with any questions or suggestions to continue to evolve our travel professional relationship.

Thank you for supporting us. At Starwood we understand you have a choice and receiving your support, your business and the customers you entrust to us is sincerely appreciated by all of our senior leadership team.

Please remember to link your StarwoodPro and SPG accounts today! Visit www.spg.com/pro

Chris Austin