Chris Austin
Vice President
Global Retail Leisure & Luxury Sales
Starwood Hotels & Resorts

As our valued partners from the Travel Professional Community I wanted to be sure you are not missing out on our newest and most rewarding initiative. SPG Pro, our all-new, comprehensive loyalty program travel professionals, went live last month. The new program offers you, our partners, SPG elite status, upgrades and Starpoints for B2B business booked at any of Starwood’s more than 1,200 properties around the world.

I want to thank all of you who have already linked your existing StarwoodPro accounts and our new partners who have signed up for the new SPG Pro program!  For those who have not yet joined us, please visit us today at http://www.spg.com/pro.

We at Starwood are so grateful for the commitment the more than 50,000 travel professionals from 106 countries around the world have made to StarwoodPro. The launch of SPG Pro demonstrates Starwood’s unwavering commitment to supporting the travel professional and the travel agency segment.

SPG Pro leverages the power of SPG, Starwood’s industry-leading loyalty program, while combining the best of StarwoodPro into one integrated offering.

The new reward structure, for bookings made beginning today, is:

• Earn 1 Starpoint for every US$3 of eligible room revenue when you book leisure or business travel for your clients — and for any groups, meetings and events you plan with us. Eligible rate plans include retail commissionable rates booked via the GDS, CCC, Starwood web sites or Starwood property direct.
• Earn 1 eligible night toward elite status for every 20 group room nights* or room nights you book for your clients. Elite status means more Starpoints and elevated benefits when you stay with us personally, including late checkout, room upgrades and more.
• Redeem your Starpoints for Free Night Awards without blackout dates, merchandise, free flights or get VIP access to exclusive experiences like amazing concerts and celebrity meet and greets — among many other redemption options. You could even gift SPG points, or use them to treat your clients perhaps to a wonderful spa treatment when booked at one of our resorts, what a great way to earn loyalty beyond reason.
• Track your client bookings, personal earnings, progress to elite status and ProLearning history all in one simple account.

Additionally,  SPG Pro benefits combine with what you  earn for  eligible personal stays, which means  you  are able to earn rewards even faster.

And our professional learning options, including nearly 20 destination immersions for you to better understand the global marketplace, will continue to expand. We are simply growing our rewards for you and expanding our partnership with the travel professional community.

Please visit us today at spg.com/pro and be sure you are earning your rewards for entrusting your business to us!

As we near Thanksgiving, a special thanks to all of you for being such valued and respected partners to all of us at Starwood Hotels & Resorts.